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Sales data capture challenges

January 23, 2008

Salesmen traditionally have been criticized for inadequate data capturing in outlets. However, some sales environments provide unique challenges for sales organization.

Limited time. Salesmen are likely to struggle in fast paced environments where data capturing will slow down the sales process. Organizations must evaluate simplified processes that require limited time to complete.

Aggressive environments. For example in emerging markets crowded markets provide particular challenges. It is always important to remember that some data is better than no data. Sales organizations must evaluate each sales situation.

Language problems. Many multi-national companies still provide English only documentation.

Training issues. Ensure salesmen are familiar with the sales process and eliminate company jargon where possible.

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